Instead of helping our cause it only served to remind the audience how much they preferred her to Ken We dropped

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Instead of helping our cause it only served to remind the audience how much they preferred her to Ken We dropped it pretty quick. There is a view that the way round the problem of public distaste with slagging is to do it but with wit, and then they won't mind. It certainly takes the sting out of the tail, but it also carries the huge danger that you end up with something ineffectual.Dave the cuddly chameleon is a striking and memorable visual (though widely reviled in the ad industry for being thought to be lifted from a recent campaign for Capital One credit cards). Undoubtedly it has scored a hit in the news, but does it damage Cameron and the Conservatives? Does it make him seem cynical and silly, or does it reinforce our image of him as the man who rides a bike (surprisingly environmental for a Tory).

Do we think he is behaving cynically or is he merely the new leader of a party previously stuck in a rut adapting to changed conditions?I'm not sure it has the substance to do real damage. I suspect that in avoiding causing offence it has given us a rather cuddly Cameron. Maybe the Tories will start selling soft toys of this lovable, bike-riding animal?Chris Powell was chair of the Shadow Communications Agency 1985-97. There is a hoary Texan aphorism that must now be striking resounding notes in George Bush's head.

A new chief of staff, a change in the political mastermind Karl Rove's responsibilities, and a neophyte policy director are changes that can impress only the American President. If Bush were out in the Chihuahuan Desert of West Texas where he spent his childhood, he might hear someone in a coffee shop suggesting that "it's like puttin' earrings on a hog; there's some ugliness you just cain't hide". And in Rove's case, it is likely to get uglier. "Bush's Brain" has been operating as if he were out of danger in the federal investigation of the leaking of the name of Valerie Plame, an undercover CIA agent. (Plame's husband, Joe Wilson, had fallen out with the Bush regime, and the charge is that Bushites wanted to strike a blow at him by outing her.) But Rove is not out of trouble. In fact, the stoic prosecutor Patrick Fitzgerald may have evidence to make a case of perjury and obstruction of justice against Rove.Fitzgerald's methodical, circumspect approach has made some people think that, after almost three years, he has decided not to indict But he has had a lot on his plate.